Clarify Your Value.

Sharpen Your Position.

Drive Business Growth.

I help companies identify what needs to change in their brand and marketing to support growth.

LET'S TALK →
James Goldman facilitating a brand and marketing strategy discussion with business leaders in Chicago.

When the business has evolved but brand and marketing haven’t kept pace.

What worked to build the business may not be enough to compete for its next phase of growth.

Growth has Relied Heavily on Sales
Relationships, reputation and the sales team have carried much of the growth.

Customers Don’t Clearly See Why You’re Different
Your advantages aren’t always obvious when buyers compare you with alternatives.

Competition has Changed
New players, technologies and business models are changing how customers choose.

Customers Don’t See Everything You Do
Your capabilities have expanded, but market awareness hasn’t kept up.

Business has Changed, the Story Hasn’t
Your sales and marketing communications no longer reflect what the company has become.

Marketing is Active but Not Fully Aligned
Efforts aren’t always focused around the biggest business priorities.

Business growth strategy graphic showing customer retention, prospect acquisition, new offering launches, and market opportunity development aligned around brand and marketing.

HOW I HELP

Clarify Your Value: define what makes the business relevant and differentiated through stronger brand positioning, value proposition and messaging.
Connect With the Right Customers: identify priority audiences, understand what they value and build stronger connections between the brand and customer.
Turn Strategy Into Action: translate brand and marketing strategy into campaigns, content, demand generation, sales enablement and market activation.

I involve leadership early to build alignment and ownership.

EXPLORE HOW I HELP →
James Goldman, brand and marketing strategy consultant, in a Chicago office
James Goldman, brand and marketing strategy consultant, in a Chicago office

WHY WORK WITH ME
Senior-level strategic thinking without the traditional agency model.

I bring 30+ years of agency-side experience solving brand and marketing challenges across industries and business situations — and the perspective that comes from hundreds of assignments.

You’ll work directly with me — from understanding the business challenge and developing the strategy through helping put it into action.

Explore Case Examples →

A SMART PLACE TO START

Let’s talk about what comes next.

If the business has evolved, let’s make sure the brand and marketing have kept pace.

Send me your contact information below and I’ll reach out to set up a conversation. Prefer email?‍ ‍Email James directly →

Clarity
before
commitment.

Understand the problem before deciding how to solve it.